Petco Kenya partners with World-Wide Fund in boosting waste collection in Coastal Region-

March 9, 2021

PETCO Kenya and World-Wide Fund Kenya (WWF) have signed a partnership agreement worth Sh6 million to boost environmental protection through the enhanced waste collection in the coastal region.

The deal will provide technology transfer from Denmark through a partnership with Plastix, a Danish cleantech recycling company.

This will be implemented by partnering with local organizations that are pioneers in the waste management sector.

Additionally, the partnership will provide a range of benefits that include a donation of collection infrastructure support and training worth Sh6 million to over 800 waste reclaimers, which will go a long way in dignifying and enhancing the waste collection and creating a safe working environment in the sector.

“Our focus is to rid-off plastic waste in the Coastal region, create a safe working space and support the efforts by WWF in cleaning up the city, beaches and rivers. This initiative is vital as it complements our focus to support and economically empower local collectors and aggregators in plastic waste management,” Said PETCO Kenya Country Manager, Joyce Gachugi.

The partnership strives to contribute to the Sustainable Development Goals by improving livelihoods for women, men and especially youth, by formalizing, improving logistics and skills around the business venture on collecting, sorting and processing plastic waste in Kwale, Mombasa, Kilifi and Lamu counties along the coast of Kenya.

This will Increasing the volumes of plastic collected, sorted and processed by strengthening the capacity of plastic recycling companies to sort and process more tons of plastic waste to high quality granulate and increase the capacity of this business to attract more investment as a long term business model in the Coastal region.

PETCO has taken up the mantle to ensure that recyclers within communities get the required training, waste collection gear, and are equipped with entrepreneurial skills to upscale their waste collection ventures to profitability.

With the WWF partnership, the waste to value program is tapping into the plastic recycling market in Kenya as an innovative engagement with three other pioneering private sector recycling agents.


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