Algeria, March 12, 2020

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Jumia launches Tech Week Campaign

Jumia Kenya has launched its 2020 Tech Week Campaign. The campaign which will run from 16th – 27th March will see customers visiting the Jumia website to secure deals on phones, computing, televisions, games and consoles, cameras and other accessories.

The campaign will run with the theme: Upgrade Your Life. According to the e-commerce company, there will be deals of up to 50% off on over 8 million products in partnership with Samsung, Xiaomi and Tornado among others.

“It is estimated that Kenya had 13 million active internet users in 2018. Major campaigns on Jumia like Black Friday and Tech Week are widely seen to help digitize the economy - providing a reason for customers to log on & save time and money,” said Jumia Kenya CEO, Sam Chappatte.

“Our customers asked us for deals beyond mobile phones and we decided to change our annual Mobile Week Campaign to Tech Week Campaign to incorporate other products”, said Chappatte, adding that “the biggest deals will be exclusive to the Jumia App.”

Customers are encouraged to download the App to benefit from the best deals over the campaign. The share of Jumia’s sales originating from the App has continued to grow - reaching 60% vs 40% those on the browser.

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