Algeria, June 26, 2018

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French Cosmetics Company, Yves Rocher Continues its Global Expansion with Opening of New Store in Kenya

Leading French cosmetics company, Yves Rocher has continued with its ongoing global expansion strategy following the opening of a new store in Nairobi, Kenya. The firm has taken up space at The Hub Karen (THK), one of the country’s leading retail complexes.

As such, the industry giant will be joining a list of six established beauty outlets, including Madora, the French chain of retail cosmetics stores, MAC, Fragrance Lounge, Divine Essential, Premier Spa outlets and Extreme Styling Hairdresser and Spa services.

According to Philippe Cauviere, Chief Executive Officer (CEO) of Azalea Holdings, the developers of The Hub Karen, the entry of Yves Rocher will serve to enhance the natural beauty segment offering at The Hub Karen as well as be a perfect complement to its fashion offering.

“At The Hub Karen, we have been undertaking extensive marketing outreach programmes to enable us to attract local and international retailers catering to a discerning clientele,” Cauviere said.

“Alongside Yves Rocher, we have also signed up Bata Footwear as a tenant, further serving to enhance our existing Fashion and Accessories offering,” he added.

Founded in 1959 by French entrepreneur Yves Rocher, the botanical beauty brand is the best-selling cosmetics line in France, and currently operates in more than 90 countries.

“The reception of Yves Rocher in Nairobi has been tremendously encouraging, and we look forward to serving the Karen community with our fourth outlet. Our Kenyan customers are loyal and appreciate our world-class face and skin care products from France, offered at pocket-friendly prices,” explained Christopher J. Bak, Director of the group’s Kenyan operation.

The Hub Karen, Yves Rocher will be making its tenancy debut ahead of Japanese Lifestyle retailer, Miniso and French sports goods retailer, Decathlon. The two outlets are expected to open their doors in August and the fourth quarter of this year respectively.

The Hub Karen lifestyle destination mall spans over 376’000 square feet and features more than 1,300 eatery seats, and 85 shopping stores hosting local and international retailers. Some of the brands in the mall include French retail giant Carrefour, Furniture Palace, Funscapes, LC Waikiki, Woolworth, F&F Fashion, Miniso, Bossini, Adidas, Reebok, Burger King, Dominos, KFC, Artcaffe, Spurs, Ocean Basket, Zucchini and Decathlon (opening in Q4 2018).

The Lifestyle destination mall is part of the Janus Continental Group, an international conglomerate, comprising market-leading companies in the Energy, Hospitality and Real Estate sectors.

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