Algeria 2, March 20, 2018

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22E SIAT Hotel and craft industry, a common destiny

On the sidelines of the 22nd International Exhibition of Traditional Crafts held from March 13 to 19, a workshop on the theme 'traditional craftsmanship for hotel projects' was organized by the Anart at the pavilion. From Palais des Expositions of Maritime Pines in Algiers. To speak about it, several lecturers were on the program of which one will mention, the director general of the craft at the Ministry of Tourism and Handicrafts, Sofiane Zoubir, director of the investments, Barchiche Faïza, general director of Anart and representatives of Chambers of Arts and Crafts. The hall was packed and the interest was obvious. In her opening statement, Sofiane Zoubir will begin by establishing the close link between tourism and crafts. 'One feeds on the other and they are required to accompany them for their success, 'he says. He added that 'they are intrinsically linked and not only at the time of the operation of the establishments, but from the design until its finalization through the stage of the development and decoration'. Indeed, the art and the way craftsmen can, indeed, must be solicited at all stages of the realization of the hotel project.
And that is why 'we are going to put investors in touch with the craftsmen in the sectors related to the design and construction of hotels' will reveal the director of investments. In his operation, the hotelier should dedicate a space for the marketing of the artisanal product. Sofiane Zoubir will cite the example of CAM Médéa who provided the equipment of a hotel by artisans and that of a factory in Oran that manufactures equipment exclusively for hotels.
'This is where craftsmanship stands as a sustainable player in the sustainable economy,' he concludes.
The relay and abundant in the same direction, Faïza Barchiche will share the experience of Anart in this area. 'In 2007,' she says, 'we were asked by the HTT Group to modernize the Zéralda holiday center and, in particular, to redesign the bungalows.' 'The interest of Anart in this area project is to involve artisans who have a proven experience in the field, on the one hand and, on the other hand, to affix the artisanal footprint in the layout and decoration in the hotel infrastructure combining tradition and modernity. ' This was to resume the work of Fernand Pouillon including ceramics, flooring, woodwork for a total of 10 lots of around 10 million dinars. The interventions during the debates abound in the same direction. If they express the same interest for this project of partnership 'hotel industry-craft', the speakers bring however a flat. 'The situation is currently not very good,' says Kendriche, a craftsman in Bouira. We live the era of steak fries on a Chinese plate ', meaning that even Algerian culinary art is marginalized in hotels for the benefit of foreign cuisine. Moreover, 'do handicrafts and craftsmen currently have the necessary means to intervene effectively, durably and on all the numerous projects currently underway?', As he will underline in his intervention. Especially since, in the opinion of all, there are still many shortcomings in terms of resources and qualifications. And even if these means were mobilized, could we require an investor to call on artisans when prices are one of the first if this is the first parameter for the choice of a provider. The interest of the hotel industry does not really date from today. Boumehdi ceramics at the El Djazaïr hotel is the best proof of this. The permanent craft exhibitions in this same establishment and in the El Aurassi hotel are ancient and well-established traditions. They confirm that tourism and craftsmanship are closely linked. A common destiny. The interest of the hotel industry does not really date from today. Boumehdi ceramics at the El Djazaïr hotel is the best proof of this. The permanent craft exhibitions in this same establishment and in the El Aurassi hotel are ancient and well-established traditions. They confirm that tourism and craftsmanship are closely linked. A common destiny. The interest of the hotel industry does not really date from today. Boumehdi ceramics at the El Djazaïr hotel is the best proof of this. The permanent craft exhibitions in this same establishment and in the El Aurassi hotel are ancient and well-established traditions. They confirm that tourism and craftsmanship are closely linked. A common destiny.

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